Privacy Policy

Your Privacy Matters

We are committed to protecting your personal information and being transparent about how we collect, use, and share your data.

This policy explains what we collect, why we collect it, who we share it with, and what control you have over it.

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Information We Collect

Information You Provide Directly

• Name and contact information
• Shipping and billing address
• Email address and phone number
• Payment information, processed by our payment providers
• Order history and product preferences
• Water-quality lookup information, such as your zip code
• Messages, reviews, and photos you send us

Information Collected Automatically

• IP address and approximate location
• Browser type, device type, and operating system
• Pages viewed, time on page, and referring URL
• Cookie identifiers and similar tracking technologies
• Interaction data such as clicks, scrolls, and cart activity

Information From Third Parties

• Payment and fraud-prevention data from our payment processors
• Shipping and delivery updates from carriers
• Analytics and advertising data from service providers
• Social platform data if you connect or interact with our accounts

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How We Use Your Information

To Fulfill Your Orders

Process payments, ship products, provide tracking, handle returns, and support warranty claims.

To Communicate With You

Send order confirmations, shipping updates, service notices, and responses to your questions.

To Improve Our Products and Website

Analyze site usage, run A/B tests, fix errors, and develop new products based on what customers actually need.

To Personalize Your Experience

Recommend products, remember preferences, and tailor content to your water-quality profile.

To Market Responsibly

Send promotional emails and text messages only where you have opted in. Every message includes a simple way to unsubscribe.

To Meet Legal Obligations

Comply with tax, accounting, consumer protection, and law enforcement requirements.

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Information Sharing

Service Providers

We share data with trusted partners who help us operate, including payment processors, shipping carriers, email and SMS platforms, analytics providers, and customer support tools. Every partner operates under a strict confidentiality agreement and may only use your data to perform services for us.

Legal and Compliance

We may disclose information when required by law, subpoena, court order, or to protect our rights, property, or the safety of our customers and the public.

Business Transfers

In the event of a merger, acquisition, or sale of assets, your information may be transferred to the acquiring entity. We will notify you before your data becomes subject to a materially different privacy policy.

What We Never Do

We do not sell your personal information. We do not rent it. We do not trade it. We do not share it with advertisers for their own independent use.

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Payment Security

Encryption

All payment transactions are encrypted using industry-standard SSL and TLS technology.

Storage

We do not store your full credit card number on our servers. Payment details are handled by PCI-DSS compliant payment processors.

Fraud Prevention

We use automated fraud screening to protect both you and us. This may include verifying billing and shipping information before an order is approved.

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Cookies and Tracking Technologies

Types of Cookies We Use

Type	Purpose	Can You Disable It
Strictly Necessary	Cart, checkout, security, and account login	No — the site cannot function without them
Performance	Analytics, page speed, error reporting	Yes
Functional	Language, region, and saved preferences	Yes
Advertising	Measuring campaign performance and retargeting	Yes

Managing Cookies

You can control cookies through your browser settings. Most browsers let you block or delete cookies, and many offer a Do Not Track option. Blocking strictly necessary cookies may prevent checkout from working.

Global Privacy Control

Where supported, we honor Global Privacy Control signals sent by your browser as a valid opt-out of the sale or sharing of personal information.

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Email and SMS Marketing

Consent

We send marketing messages only to people who have opted in. Your consent is specific, and it is separate from any transaction.

Unsubscribing

Every email includes an unsubscribe link. Every text message accepts STOP. You can also contact us through our Contact page and we will remove you from all marketing lists.

Transactional Messages

Order confirmations, shipping notices, and service alerts are not marketing. They cannot be unsubscribed from while you have an active order, because they contain information you need.

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Your Rights

Available to All Customers

• Access the personal data we hold about you
• Request correction of inaccurate or incomplete information
• Request deletion of your personal data
• Opt out of marketing communications at any time
• Request a copy of your data in a portable format

For California Residents

Under the California Consumer Privacy Act, as amended, you have the right to know what personal information is collected, the right to delete it, the right to correct it, the right to opt out of sale or sharing, the right to limit the use of sensitive personal information, and the right to be free from discrimination for exercising these rights.

For Nevada Residents

Nevada residents may submit a verified request to opt out of the sale of covered personal information.

For EEA and UK Residents

Where the General Data Protection Act or UK GDPR applies, you also have the right to data portability, the right to restrict processing, the right to object to processing based on legitimate interests, the right to withdraw consent at any time, and the right to lodge a complaint with your local data protection authority.

How to Exercise Your Rights

Submit a request through our Contact page. We will verify your identity before acting, and we will respond within the timeframe required by applicable law.

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Data Retention

We retain personal information only as long as necessary to fulfill the purposes described in this policy, or as required by law.

Data Category	Typical Retention
Order and transaction records	As required for tax and accounting purposes
Customer service conversations	Up to 3 years
Marketing subscriptions	Until you unsubscribe, then suppressed
Analytics data	Aggregated and de-identified after 26 months
Warranty records	For the warranty period plus a reasonable buffer

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Data Security

We maintain administrative, technical, and physical safeguards designed to protect your personal information, including encryption in transit, restricted access controls, regular security reviews, and employee training.

No method of transmission over the internet is completely secure. While we work hard to protect your data, we cannot guarantee absolute security.

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Children's Privacy

Our website is not intended for children under the age of 13, and we do not knowingly collect personal information from them. If you believe a child has provided us with personal information, please contact us and we will delete it promptly.

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Third-Party Links

Our site may link to third-party websites we do not control. This policy does not apply to those sites, and we are not responsible for their content or privacy practices. Please review their policies before providing any information.

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Updates to This Policy

We may update this privacy policy from time to time. Material changes will be posted on this page with an updated revision date, and where required, we will notify you directly.

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Contact Us

For questions about this policy or our data practices, please visit our Contact page.